Aug 5, 2015 Wednesday

Social Media Marketing Basics

7:00p.m. to 10:00p.m.
Book Show & Parlour of Wonders
5503 N Figueroa St
Los Angeles US

Are ready to expand your business by using social media but don’t know where to start? This course on Social Media Marketing will walk you through the basics of Facebook, Twitter, LinkedIn, Instagram, Youtube, and blogging and how using these tools can benefit your business by attracting new customers, building customer loyalty and increasing brand awareness. In this course, you will learn: - What it means to be a social media marketer - Which social media sites are best for you and your business - What it means to engage and interact on social media - What kind of content works best on each site - How to create a social media content calendar - How to track the success of your social media strategy This class is perfect for small business owners, nonprofits, artists and creatives.

Bring one of the following:
2 bottles of Nail Polish
A Good Bottle of Wine
Package of 2-Pocket Folders without Fasteners (Black or White preferred)
Package of 8.5 x 11 Printer Paper, White
USB Flashdrive, 8GB or more

About the teacher, Brittany A. Gash

Brittany A. Gash is a Marketing & Public Relations Consultant within the Arts, Entertainment and Nonprofit fields. With 9 years of Marketing & PR experience, her expertise lies in event publicity, social media campaigns, content creation, brand and image management and digital marketing. Her philosophy is that well-planned strategies are the key to not only brand identity but also long-term customer loyalty, increased revenues and community engagement. She received her MBA from the University of Maryland and Bachelor’s Degree in Journalism from California State University, Northridge. She has also been an Arts & Entertainment Reporter for the online news source, since 2009.

Aug 8, 2015 Saturday

Prototype Your Idea Without Code

3:00p.m. to 5:00p.m.
Simon Residence
5605 Aldama Street
Los Angeles US

Everybody has good ideas, and maybe one of them can be the next million-dollar website or mobile app. However, many people never experiment with their ideas because they assume they need to code or hire a programmer. That’s where prototyping comes in. Prototyping is a fast, cheap and easy-to-learn process that can help you evaluate if your idea has legs. In this workshop, we’ll cover the why and how of prototyping. Bring an idea you have for a website or app, and we will walk through a process to quickly prototype and test your idea. Please bring a notebook and pen we will be sketching our ideas out on paper. (Optional, but ideal: bring a laptop with WiFi connection so that we can play with free online prototyping tools.)

Bring one of the following:
Plasticware (cups, plates)
Sticker Nametags ("Hello, My Name is ____")
Tea (bagged or looseleaf OK!)

About the teacher, Oz Chen

Hello, TradeSchool friends! I'm Oz, a User Experiencce Designer based out of Downtown LA. As someone who transitioned into the digital design industry, I understand how hard it is to "get" design, thus I enjoy blogging about my learnings on If you have any questions about UX or design in general, holler at me.